Build a benchmark that accelerates your innovation
See how a Product Developer can use MSCI Custom Indexes to launch differentiated solutions faster — all backed by the same rigorous methodology that underpins every MSCI index.
A benchmark built around your investment view, delivered at your pace
You have a differentiated investment view and a product built around it. But without a benchmark that reflects that view precisely, it's difficult to demonstrate what makes the product distinct, and once the thesis is right, delays in designing and validating the index behind it can cost you the market moment.
- Development is delayed as custom index methodologies are refined.
- Market momentum is lost while preparing for launch.
- Institutional credibility can't be rushed, even when time-to-market matters most.
MSCI Custom Indexes offer rapid design and testing
Move from idea to index faster with advanced simulation capabilities.
ESG ratings, climate data, factor models, thematic research and multi-asset coverage become the building blocks for an index designed specifically around your product thesis. The governance and global datasets behind MSCI's flagship indexes provide the institutional foundation your product deserves.
- Index methodology is built around your investment view and product thesis first.
- Real-time simulation enables faster design, testing and refinement.
- Trusted methodology carries through every custom index, backed by the same infrastructure as MSCI's flagship indexes.
Now, speed doesn’t sacrifice your standards
Your product reaches the market faster, built on a methodology investors already recognize. With speed and institutional rigor working together, you can capitalize on new opportunities with solutions that stand out and are made to scale.
- Time-to-market becomes a competitive advantage.
- Investor confidence can be supported by trusted governance.
- Product innovation scales across ETFs, structured products and other investment vehicles with the same institutional consistency.
Dive deeper into custom indexes
Make your mark. Build an index.
Standard indexes remain the foundation for measuring the market. When your product roadmap calls for something more specific, a custom index adds the speed and governance your launch timeline requires.
Learn how custom indexes solve different challenges
Head of Asset Allocation
Allocations can look right on paper — until they run against real exposure. See how you can test benchmark configurations before committing capital.
Head of In-House Investments
Bringing mandates in-house can introduce new risk and raise more questions. Learn how to transition with confidence while maintaining governance.
Portfolio Manager
The wrong index can distort your view of risk and results. See how you can benchmark performance against real portfolio behavior.
Chief Investment Officer
Strong governance starts long before the board meeting. Learn how to build it into your index from the beginning.
Head of Research
Keep your strongest signals confidential. Learn how to simulate strategies while protecting your methodology.
Structured Products
Bring structured products to market faster with indexes built around your strategy. Learn how to customize with confidence.
Need an index that reflects your beliefs?Let's build it together.
* Data as of June 30, 2026. All ETP data sourced from LSEG Data & Analytics and MSCI internal data.