In this Research Insight, we introduce Profitability, one of the Systematic Equity Strategy (SES) Factors modeled by MSCI Equity Analytics Research. This paper finds that in periods of severe volatility and even during market declines, the Profitability factor had strong positive returns in our long-term study. In such market environments, current profits may take on paramount importance, with projected, longer-term revenues taking a backseat. Profitability has historically been a potential...