AI Exposure Intelligence
AI is reshaping competitive dynamics across sectors of the global economy. MSCI AI Exposure is designed to assess which companies are most exposed to these changes across competitive advantage, revenue and risk — with one rules-based classification applied across the portfolio.
Three datasets. One connected view.
AI could reshape company economics, costs and competitive dynamics in different ways. For investors, understanding a company’s exposure means looking beyond a single signal to assess where AI could disrupt its business, how actively it is investing in AI and where it generates AI-related revenue.
Assess whether AI could strengthen or erode a business and how much of its workforce could be automated under defined scenarios, weighed against its structural resilience.
Track AI-related deals, including investments, partnerships, product launches and capex, with event-level transparency behind every score.
Pinpoint where along the AI value chain a company generates revenue and how much.
How AI Exposure Intelligence can help you
Use the datasets to monitor structural AI exposure across a portfolio or balance sheet over time, rather than relying on a one-off assessment.
How Has the Market Priced AI Disruption?
Companies with more labor costs that AI can automate have underperformed since November 2022, though competitive resilience has offset much of that impact. AI exposure can also cut across sectors and countries, so diversified portfolios may carry shared risk. We explore why pairing automation potential with resilience gives a fuller view.
How Much Labor Could AI Automate
AI could automate an estimated 44% of employee costs, potentially rising to 67% if it can manipulate objects in the physical world. We explore what drives that potential and why some companies may be better positioned to benefit than others.
Frequently asked questionsCommon questions about AI exposure
MSCI AI Exposure Intelligence combines three granular datasets with an independent, rules-based classification framework to assess how AI may affect a company's competitive position, activity and revenue, using the rigorous standards applied across MSCI products and solutions.